At Easparen, we are continuously advancing and enhancing our consumer banking products to meet expectations and complement our customers' lifestyles. We are reimagining the banking experience to exceed our loyal customers' expectations by offering digital banking at their fingertips. Our platform enables customers to perform most banking services online, eliminating the need for in-person visits. Recognizing Myanmar's young demographic, we are introducing banking products tailored to their needs and lifestyles, making banking more accessible and engaging. We are committed to dramatically transforming the banking experience through digital touchpoints and omnichannel solutions.
For high-net-worth individuals, the needs for financial services are highly personalized. Easparen caters to these requirements with exceptional flexibility through customized and sophisticated services and products. We offer exclusive banking services, including concierge services and tailored tools for both business and personal needs. Our dedicated relationship managers are available around the clock via hotlines. With various perks and competitive pricing, Easparen delivers a unique banking experience that goes beyond traditional services, offering personalized financial solutions.
With approximately 90 percent of businesses in Myanmar being SMEs, supporting these enterprises is crucial for the country's economic development. Easparen has established an SME department and pioneered the creation of SME Centers dedicated to providing loans and advisory services. We collaborate with local and international organizations such as JICA, KfW Bank, and Myanma Insurance to offer both collateralized and uncollateralized loans. Easparen is the first bank in Myanmar selected by KfW Bank to develop SME loan models, with consulting support from the Frankfurt School of Finance and Management. We have also begun offering cash flow-based lending to SMEs. We are committed to supporting SMEs in their growth journey and plan to introduce more products and forge additional partnerships.
Corporate needs vary widely across different sectors, and Easparen is dedicated to providing tailored financial solutions. We prioritize establishing strong relationships and delivering effective financial solutions for our corporate clients. Foreign companies entering Myanmar for the first time often seek out our comprehensive financial solutions that meet international standards. We also cater to the increasingly sophisticated needs of local companies. Easparen has implemented advanced digital tools, including Core Banking Systems, Mobile Banking, and Internet Banking, while actively recruiting talent to enhance our technology and digital capabilities. We proudly serve numerous prominent local and international companies in Myanmar, offering services such as cash management solutions, international trade services, and treasury services.
Customers are central to Easparen's approach to elevating the banking experience. We are committed to developing banking products tailored to our customers' lifestyles and needs. As customers increasingly embrace digital solutions, we focus on creating a seamless digital experience from end to end. Our goal is to evolve into a customer value-oriented organization that leverages technology to enhance client experiences and provide benefits beyond traditional banking.
We recognize that achieving our vision and mission relies on the dedication of our team. Easparen fosters a workplace centered on learning and growth, striving daily to improve. Our colleagues are empowered with learning opportunities, and a culture of teamwork is embedded throughout the organization.
Giving back to our community is integral to Easparen's core values. We practice this through philanthropy, disaster relief, sponsorships, and CSR campaigns, with active employee participation. Our banking products are designed to promote inclusivity, accessibility, and outreach. Although Easparen has made significant progress over the past 25 years, our commitment to doing what is best for our customers and communities remains a top priority.